Next time you’re having a bad day, check and see what color shirt you’re wearing. Amazingly enough, color psychology research suggests that the color of clothing that we wear has a direct impact on our mood, behavior, and stress levels. With the psychological impact of our favorite colors in mind, we have created an all-access color guide for matching your mood with the perfect color combinations in order to have you look and feel your best.
Men, Women and Color Preferences
According to color preference research, 57% of men and 35% of women listed blue as their favorite color, the highest percentage of any other color.
Humanity’s affection for the color blue makes a lot more sense when analyzing the psychological impact of the color: Blue is a color that is often associated with loyalty and trust and evokes feelings of strength and dependability (making it an excellent choice for important meetings or job interviews). Here’s a look at some of the other colors of the rainbow, and the how’s and the why’s of your connection to them.
Green: Green, the easiest color on the eye, is often linked to creative thinking and success. Often associated with nature, green is referred to as a natural or organic color. Due to our familiarity with the color and it’s ease on the eye, green has a calming effect making the color the most stress-reducing hue in the color wheel.
Orange and Yellow: Bright colors such as orange and yellow are the perfect way to bring some vibrancy to your outfit! These bright colors naturally pop out and are linked to increasing attention and awareness. Whereas orange is more bright and associated with energy, yellow is a much calmer color. Yellow is believed to evoke happiness and an overall feeling of warmth.
Red and Purple: Red, often referred to as the most emotionally intense color, is a true attention-getter for your outfit. Red is a bold and passionate color and is commonly used to represent humans’ strongest emotion, love. The color of royalty, purple, is an imaginative and wise color. Throughout history, purple has been used to represent luxury and even spirituality.
Black, White, Gray & Other Neutrals: Black and white are two colors on opposite sides of the color spectrum, and therefore sharply contrast in their psychological impact on your mind. Black, fashion’s “it” color, is the color of power and authority. On the other hand, white, often referred to as a summer color, symbolizes purity and cleanliness. Lastly, other neutral colors such as gray, are commonly used to represent calmness and balance, due to the color’s subtle nature.
The Little River Clothing Logo
The science behind color can be applied beyond the fashion world; Take a look at our Little River Clothing logo, for example. The blue river in the logo represents our quest to be metro-Atlanta’s trusted and dependable men’s custom clothing supplier. The gray contrast in the logo represents Little River’s balance between the two experience’s in our store: the clothing experience and the outdoor experience.
No matter what color you prefer, you can come in and create the perfect shirt or outfit here at Little River Clothing. With your newfound knowledge in color psychology, you can mix and match fabric colors, threads, buttons, inside fabric colors, and even your name in the collar, in order to create your own custom shirt.
Stop by the Little River clothing store to get inspired and see what you can create!